Helping
serious buyers source, vet, and close better businesses

Institutional-grade acquisition support for independent buyers and investors, informed by real-world deal work advising private equity firms at McKinsey

Funnel diagram illustrating steps in a sales process, from setting acquisition criteria to closing the deal.

Sorsa offers a smarter path to acquisition

The market isn’t broken. The approach most buyers use is.

  • When a deal is listed, it's sent to hundreds of buyers. If the business is strong, you’re competing with dozens of others, including private equity groups. Valuations inflate quickly and buyer leverage disappears

  • By the time a listing reaches you, it has often circulated widely. Many top buyers may have already passed, and the seller may be stuck on a price that no longer reflects true market interest

  • Brokers are paid by the seller and work on their behalf. Buyer needs are secondary, especially when it comes to fit, pricing discipline, and transparency

  • Traditional brokers are compensated when a deal closes, not when it aligns with your strategy. Their priority is speed and volume, not long-term fit

  • Most brokers only share what is publicly for sale. You miss the vast universe of quality businesses that are not actively listed but may still be open to a conversation

  • Expect a glossy teaser or CIM and little else. Traditional brokers rarely help with deep vetting or surfacing red flags that matter to your investment thesis

  • After initial contact, follow-up is often spotty. If you're not immediately ready to move fast, you might never hear back

What Most Buyers Face

  • We focus on off-market outreach, uncovering businesses that aren’t publicly listed. You avoid bidding wars and get access to opportunities other buyers never see

  • We don’t rely on marketplaces or widely circulated listings. Every deal is directly sourced and qualified so you’re not wasting time with stale or picked over opportunities

  • We work for you, not the seller. Our role is to protect your interests, evaluate strategic fit, and guide you toward the right deal, not just any deal

  • We’re paid through a retainer and a success fee, both structured to support a high-quality search process. Our incentives stay aligned with yours from start to finish

  • We build custom outreach campaigns based on your investment thesis, target geography, and deal criteria. This creates a focused pipeline of owners open to the right conversation

  • We lead diligence by flagging risks early, managing seller discussions, and coordinating next steps. You’ll still rely on a specialist for financial diligence and an attorney for legal work, but we stay actively involved throughout the process

  • We keep things moving with regular updates, seller coordination, and clear communication. You stay informed without chasing anyone down

Sorsa’s Modern Approach

Right Fit, Right Results

Venn diagram illustrating the roles of a buyer and Sorsa in deal-making, showing commonalities in the center. The buyer is responsible for capital readiness, risk tolerance, patience, intent, conviction, discipline, respect for sellers, and the acquisition thesis. Sorsa provides proprietary deal access, seller screening, buyer positioning, valuation perspective, pattern recognition, process management, negotiation support, and closing expertise. The center labeled 'Together' highlights aligned deal criteria, confidence, messaging, diligence, leverage, and conviction.

We work exclusively with serious buyers and apply the same discipline used when advising private equity clients at McKinsey

Sorsa applies institutional-grade discipline to every step of your acquisition journey. We align strategy, positioning, and seller engagement to help you move confidently toward the right deal

Where clarity and discipline changed real buyer outcomes

Selected Impact

  • Challenge: An acquiring firm pursuing a specialty packaging roll-up had capital and a clear thesis but lacked proprietary pipeline. Internal sourcing was reactive and relied heavily on intermediaries.

    Action: Used a combination of best-in-class tools and research methods to build a curated list of more than 100 targets that matched size, industry, and ownership criteria. Led a structured outbound campaign using CRM tools and multi-touch messaging focused on relationship building.

    Outcome: The outreach led to more than 10 seller conversations. One advanced to a signed deal, entirely off market.

    ✱ At Sorsa, we use this same process to help clients create deal flow from scratch by turning a thesis into targeted outreach that leads to real closings.

  • Challenge: A buyer competing for a commercial services platform knew multiple offers were coming and feared either overpaying or missing out entirely.

    Action: Helped clarify walkaway valuation, pre-wired key messages, and accelerated internal decision making. Supported direct seller engagement to keep positioning strong.

    Outcome: Buyer won the deal without stretching on price by moving fast, staying disciplined, and building trust with the seller.

    ✱ At Sorsa, we help clients show up sharp in competitive deals by being prepared, credible, and clear on what they will and will not do.

  • Challenge: A buyer evaluating a consumer product add-on saw clean financials but suspected customer churn and concentration were being masked.

    Action: Rebuilt customer-level revenue from invoice data and validated customer retention by cohort. Cross-referenced with margin stability and order volume.

    Outcome: Revealed significant customer turnover and risk. Buyer adjusted offer and secured seller note for downside protection.

    ✱ At Sorsa, we help clients uncover what is really driving performance and ensure they are not overpaying for temporary results.

  • Challenge: A buyer pursuing a regional print and packaging company was drawn to strong growth but concerned that manual processes and inconsistent output across locations might not scale.

    Action: Assessed process variation, staffing model, and workflow structure to evaluate operational reliability. Flagged lack of standardization as a constraint on scale.

    Outcome: Buyer closed with confidence after adjusting their integration plan and building in a dedicated ops lead post-close to drive consistency.

    ✱ At Sorsa, we help clients evaluate not just what a business has done, but whether it is truly built to scale.

  • Challenge: Buyer was interested in acquiring a niche tooling manufacturer but worried that its two largest customers accounted for over 60% of revenue.

    Action: Built a performance-based deal structure with an earnout tied to retention of key accounts over the first year.

    Outcome: The seller accepted, and the buyer protected downside while giving the seller a path to full valuation.

    ✱ At Sorsa, we help clients align structure with risk, so valuation rewards real continuity.

  • Challenge: A buyer assessing a software-driven B2B services business was encouraged by strong recurring revenue but noticed that several key accounts had recently paused service.

    Action: Rebuilt retention trends and flagged silent churn from top clients. Engagement had been declining while reported revenue stayed flat.

    Outcome: Buyer chose not to proceed and later confirmed the business entered decline six months later.

    ✱ At Sorsa, we help clients catch problems early and act with discipline before emotional momentum takes over.

After advising private equity firms at McKinsey, Corey saw a gap. Independent buyers were drastically underserved. While institutions had teams of advisors, analysts, and consultants, individual buyers were often left to navigate sourcing and diligence alone.

Sorsa was built to change that. It brings world-class dealmaking support to everyday entrepreneurs. The goal is simple: make business buying more accessible, more confident, and more successful for those who do not have a corporate M&A team behind them.

Corey, Founder
Former McKinsey Consultant and Attorney

Why Sorsa Exists

A man wearing a navy suit, white shirt, and striped red, blue, and white tie stands outdoors with a cityscape and mountains in the background.

The Sorsa Acquisition Framework

Flowchart illustrating a process that starts with aligning on your acquisition target profile, then identifying matching companies, launching outreach campaigns, speaking with engaged sellers, structuring offers, uncovering risks, managing logistics, and closing the deal.

This process is modeled on the structured diligence approach used in top-tier consulting and PE settings, including McKinsey

Frequently Asked Questions

  • Sorsa works with a range of buyers, from first-time entrepreneurs to experienced acquirers. What matters most is mindset and clarity of intent.

    If you are serious about buying a business and value having a structured process, high quality deal flow, and honest strategic input, you will likely be a good fit. Some clients have years of operating experience. Others are professionals making their first move into ownership. Some already own a platform and are running a focused add-on strategy.

    You do not need to have closed a deal before or know everything about SMB acquisitions. You need to be committed, decisive, and willing to put in the work. The rest is what we are here to help with.

  • Most buyers enter the search process excited but quickly hit walls. They waste time chasing listings that go nowhere, sending cold outreach without results, and trying to evaluate businesses that were never a real fit.

    Even when deals surface, the process often runs through sell-side brokers who control the information, play buyers against each other, and create pressure to move fast with limited access. Serious buyers end up reactive, not strategic.

    Sorsa exists to flip that dynamic. We help you define what you want, run proprietary outreach to off-market owners, and guide you from first conversation through close. You get more control, better deals, and a structured process designed to protect your time and your capital.

  • The engagement begins with a monthly retainer of $6,000 and a six-month minimum commitment. Every dollar is credited toward a success fee, which is only paid if a deal closes. The success fee is based on the final enterprise value and follows a standard tiered structure.

    This model reflects the depth of support provided, the intentionally limited number of active clients, and the level of effort required to run a focused off-market search. Incentives stay fully aligned from day one through closing.

  • The retainer creates real commitment and allows the work to begin immediately with structure and focus. It ensures the search gets full attention from day one rather than competing with dozens of other mandates.

    In the absence of a retainer, many buy-side engagements drift or rely on brokers who are more focused on volume than quality. This model is designed for buyers who want depth, traction, and accountability.

    Every dollar is credited toward the success fee. The retainer is not an extra charge. It is simply the first step in building a serious, high-quality search.

  • The minimum commitment is six months at $6,000 per month. If a deal closes before the six-month mark, no additional retainers are required beyond the month of closing. The success fee is still owed on any closed deal, regardless of when it happens.

    After six months, the engagement continues month to month with no long-term obligation.

    This timeline gives the process the runway it needs to work. That includes refining the deal profile, launching proprietary outreach, building a real pipeline, holding seller conversations, and moving into diligence.

    The goal is not to lock anyone in. The goal is to create the conditions for a successful acquisition.

  • Yes. Sorsa works only with buyers who can credibly close a deal. That proof can take a few forms such as recent bank statements showing liquidity, a signed investor pledge letter, a committed fund agreement, or a pre-approval letter from a reputable SBA lender. The sellers we bring to the table are serious, and so are we.

    For SBA buyers, we maintain strong relationships with top tier small business loan brokers who work with a network of trusted lenders. These brokers are paid by the bank, not the client. If needed, we can make the introduction, but only once there is clear proof you have the resources to close.

  • Most buyers reach a signed LOI between six and twelve months from kickoff. That timeline depends on deal criteria, response rates, market conditions, and how consistently the buyer stays engaged. Closing typically takes another two to four months after LOI, depending on the complexity of diligence, financing, and negotiation.

    Some buyers move faster and others take longer. The key is staying focused and patient. The goal is not just to close a deal but to close the right one.

  • About 60% of buyers who engage Sorsa are expected to close on a business. That also means some searches will not result in an acquisition. This is part of what makes the process real. Walking away from a weak deal is often the smartest decision a buyer can make.

    If no deal closes, there is no success fee. You retain everything produced during the engagement, including the target list, outreach materials, data rooms, and internal notes. Nothing is lost.

    The retainer supports a serious, high-effort search. It is not a guarantee. But for buyers who stay committed and engaged, the odds of closing are strong.

  • Yes. Exclusivity goes both ways.

    Sorsa commits to not running overlapping searches for buyers with the same industry, geography, and deal size focus. That lane is yours. Sellers are approached only on your behalf, and you are never competing with another Sorsa client for the same type of deal.

    In return, buyers are asked to commit exclusively to Sorsa for sourcing during the engagement. This avoids confusion, keeps outreach coordinated, and ensures the entire process is aligned to one clear strategy.

    Mutual exclusivity allows the search to run with focus, trust, and integrity. It is a key reason the model delivers real results.

  • Most searches focus on businesses with enterprise values between $2 million and $15 million. That range tends to offer clean transitions, strong ownership potential, and a healthy mix of quality and competition.

    It is not a hard limit. Searches outside that range can be supported when there is a clear strategic rationale. However, $2 million is the floor for success fee purposes. If a deal closes below that threshold, the success fee will still be calculated as if the enterprise value were $2 million.

    This range reflects where serious buyers can succeed and where Sorsa can provide the most value.

  • Yes. Sorsa exclusively supports searches targeting businesses based in the United States. International mandates are not supported.

    This focus keeps the outreach, diligence, and closing process tight and predictable. It also allows for deeper market knowledge, stronger deal flow, and fewer surprises during execution.

    If the deal will involve SBA financing, 100% of the acquiring entity must be composed of U.S. citizens, U.S. nationals, or lawful permanent residents. As of 2025, the SBA does not permit any ownership by visa holders, DACA recipients, or other non-permanent statuses, even for minority stakes.

    These rules are strictly enforced. If SBA financing is part of the plan, eligibility needs to be confirmed from the start.

  • Sorsa does not focus on a single industry because the value lies in the process. Defining a clear deal profile, running targeted owner outreach, managing seller conversations, and guiding diligence are all skills that work across industries. That is the expertise buyers come for.

    Whether the target is in manufacturing, B2B services, healthcare, or another vertical, the same principles apply. What matters most is building a disciplined search, asking the right questions, and moving with clarity through each stage.

    If the industry is truly outside scope, that will be clear early and the work will not proceed. But in most cases, the model fits and delivers.

  • The engagement is structured in three parts, with a six-month commitment that begins at signing.

    First is the kickoff phase, which includes a deal profile workshop and onboarding. This is where the search criteria are defined, systems are set up, and the strategy is aligned.

    Second is the active sourcing period. Outreach begins, sellers are engaged, and the pipeline builds. This phase includes weekly check-ins, live target reviews, seller call preparation, and support through early negotiations.

    Third is closing support. Once a deal is under LOI, the engagement continues through diligence and closing. That includes reviewing materials, helping coordinate with your attorney and accountant or Quality of Earnings provider, and bringing in a specialized consultant if the business requires technical validation.

    After the initial six months, the engagement continues month to month. If a deal closes before six months are up, the engagement ends at closing and no further retainers are billed, though the success fee still applies. The structure is designed to support the full search lifecycle with clarity and flexibility.

  • No. Sorsa works with a small number of buyers at a time and only takes on new engagements when there is real alignment.

    This is not about being exclusive for the sake of it. It is about protecting the level of depth, responsiveness, and judgment that serious buyers deserve. Buying a business is complex. It takes focus, iteration, and trust. That cannot be delivered if support is spread thin across too many clients.

    Every buyer gets real mindshare. That is only possible by saying no to most inquiries and yes to the ones where the fit is clear on both sides. If it moves forward, it is because the partnership makes sense. Not just commercially, but strategically.

  • It depends on your criteria, responsiveness, and how quickly the search strategy is aligned. The goal is to move fast with focus.

    A tailored target list is built within the first two weeks of the engagement. Outreach begins immediately, and buyer and seller conversations typically start by the second month.

  • Every seller is personally screened by Sorsa before any introduction is made. That conversation confirms three things: real interest in selling, alignment with the buyer’s industry, geography, and deal size, and openness to the type of transaction the buyer is pursuing.

    No names are thrown over the fence. You are only connected when the seller is engaged, qualified, and ready for a serious discussion. While sellers can always change their mind, we never pass along cold leads. Every introduction is intentional.

  • Buyers can expect at least 10 meaningful seller conversations over a 6 month engagement. Many will have more, but that is the baseline we work toward.

    That said, Sorsa does not offer a volume guarantee. The goal is not to hit a number. It is to uncover serious sellers aligned with your industry, deal size, and geography. That requires thoughtful outreach and careful vetting, not mass emails or high-churn tactics.

    Seller responsiveness varies based on timing and market conditions. Rather than chase volume, we focus on delivering quality opportunities that match your criteria and show real signs of intent.

  • Yes. Sorsa uses a proprietary system to identify, contact, and track high-potential sellers. The process is modeled after the sourcing engines used by top private equity firms but tailored for self-funded buyers.

    We combine advanced search platforms, curated data sources, and multi-channel automation to surface quality off-market conversations. These systems are expensive, hard to replicate, and built to prioritize fit over volume.

    Most buyers working alone simply do not have access to this kind of infrastructure. It creates an unfair advantage and that is exactly the point.

  • Sorsa does not offer deal support on targets that fall outside our sourcing process. The reason is simple. Our model is built around running a focused, proactive search with tight controls on outreach, qualification, and seller engagement. That process is what makes the model effective, and it is what the fee structure reflects.

    Jumping into a deal already in motion creates risk on both sides. It often means unclear seller intent, emotional dynamics already at play, or mismatched expectations. It also limits our ability to bring the full weight of our sourcing and screening capabilities to the table.

    That said, if a strong opportunity emerges organically after the engagement begins, we can absolutely vet it together and determine if it is worth pursuing in parallel with the active search.

  • Yes. We maintain relationships with top SBA loan brokers who work across a network of trusted SBA lenders. These brokers are paid by the bank, not by you. If financing support is needed, we can make the introduction.

    However, introductions are only made once there is clear proof you can credibly close a deal. That proof can take a few forms such as recent bank statements showing liquidity, a signed investor pledge letter, a committed fund agreement, or a pre-approval letter from a reputable SBA lender. The sellers we bring to the table are serious, and so are we.

  • Most buy-side brokers are generalists. They get paid to make a few introductions and move on. Their model runs on volume, not depth. Many lean on recycled deal flow from sell-side brokers or marketplaces you could access on your own. Some are well-meaning but part-time. Others push whatever deal they find just to justify their fee.

    To be fair, there are a few advisors doing excellent, high-integrity work. If you find one, that is a great thing. But they are the exception.

    Sorsa exists to bring that level of quality to more buyers, with a more disciplined approach. Our model is informed by real-world experience advising private equity clients at McKinsey, where excellence was expected at every step.

    Every search is tailored. Every seller is personally sourced and screened. Every touchpoint is intentional. We do not rely on marketplace listings. We build relationships with owners who were not actively selling until the right buyer came along.

    We limit our client count to preserve this level of attention. That means more aligned opportunities, more focused conversations, and better results.

    This is not matchmaking. It is serious sourcing for serious buyers.

  • Some firms productize off-market sourcing using scraping tools, bulk outreach, and outsourced research teams. These models can be helpful for early buyers looking to generate activity quickly. But they are built for scale, not for depth.

    Most do not filter effectively for seller intent or fit. Outreach is typically generic and high-volume. There is no guidance during negotiation or diligence, and little protection for buyer confidentiality or process control. Buyers often find themselves with long lists but few real conversations.

    Sorsa uses powerful technology too. Our sourcing infrastructure is built to match or exceed what these firms offer. The difference is in how it is delivered. Every seller is screened. Every outreach is intentional. Every step of the process is designed to reflect well on the buyer and move toward a real transaction. You are not handed a list. You are supported through a full search, from strategy to close.

  • If a client independently sources a seller during the engagement, Sorsa still supports evaluation and closing, and the success fee still applies.

    Sorsa works with a limited number of clients at a time. That cap ensures deep, high-quality support, but it also means the business model relies on having a full success fee opportunity for each engagement. If clients could bypass that with self-sourced deals, it would undermine the viability of offering this level of involvement.

    If a client brings a fully developed deal where LOI conversations are already underway, that is assessed separately to determine if it falls within scope. In some cases, it may make sense to handle it outside of the engagement depending on timing, fit, and the level of involvement required. But in most cases, the support remains full and the fee model remains unchanged.

  • The six-month retainer is a contractual commitment. It is in place to maintain structure, momentum, and clarity for both sides. Pausing mid-search breaks that rhythm and tends to derail progress.

    That said, we are human. If a serious personal situation arises that makes continuing impossible, we reserve the right to end the engagement early. This is not something we offer lightly, but we will always lead with fairness and empathy.

    We also reserve the right to cancel the engagement if a client is unresponsive, acting unprofessionally, or not aligned with how we work. Mutual respect and commitment are at the core of every engagement.

  • Yes. While Sorsa focuses on uncovering unlisted, proprietary opportunities, we know buyers may also look at brokered deals or bring in leads from their own networks. If you have a CIM, we will review it and give our perspective.

    We also review financial materials like tax returns and third-party quality of earnings reports. Buyers are expected to retain a qualified provider for this work, but we will help interpret the findings and flag risks that could impact your decision to move forward.

    Just keep in mind that if a deal closes during the engagement, the success fee still applies, even if the seller was sourced independently. That reflects the hands-on support provided across every phase of the deal. For more on that, see the answer to “What happens if I source a seller on my own? How does that impact the fee model?”

  • Yes. Sorsa helps shape every term of the LOI alongside you.

    We make sure your offer is competitive but not overreaching, that terms are clearly defined, and that red flags are avoided. This includes guidance on valuation, structure, seller rollover, exclusivity, and post-close employment language.

    Once terms are ready to be put into a formal LOI, we recommend bringing in a qualified attorney to review the draft. The LOI sets the tone for the entire deal. We approach it with strategy, precision, and your long-term leverage in mind.

  • Sorsa treats confidentiality as a nonnegotiable.

    All sellers are approached with discretion. Your identity is never disclosed without your consent. When interest emerges, we use clear frameworks and NDAs to protect sensitive information on both sides.

    We never send out mass emails or generic outreach that could compromise your strategy. Every message is personalized and controlled. This protects the integrity of your search and ensures sellers feel respected from the very first touchpoint.

  • No. Sorsa is solely focused on buy-side advisory. We never represent sellers. Every engagement is designed around helping the buyer succeed. There are no conflicts and no divided loyalties.

    That said, if you are a seller and we have reached out, you should know that we lead with integrity. We only contact businesses where we see real alignment, and we treat every conversation with respect. We are not in the business of pushing undervalued deals. If a transaction happens, it should be a win for both sides.

  • Provide your contact information below. We will review your submission, follow up with any clarifying questions, and if it appears to be the right fit, we will schedule an introductory call.

Ready to buy the right business
the
right way?

Fill out the form below. We will review your submission and follow up with next steps or clarifying questions.